Public Relations Program 
| Defining the Need/ Objectives Stated Clearly and quantitatively Relevant to overall organizational objectives Address current needs, challenges, and opportunities |
25 points |
| Strategy Research-based and planned to achieve objectives |
25 points |
| Execution Elements Implementation of strategy fit to target |
25 points |
| Impact Overall measurable results on target publics and achievement of PR objectives |
25 points |
| TOTAL | 100 points |
Public Relations Tools
PRINT & BROADCAST
| Content Relevance, messaging, information sufficiency, suitability to target publics and excellence of writing and editing |
50 points |
| Concept Design and Creative Execution | 20 points |
| Impact How it achieved its PR objectives and engaged the target publics |
30 points |
| TOTAL | 100 points |
MULTIMEDIA
| Content Relevance, messaging, information sufficiency, suitability to target publics and excellence of writing and editing |
30 points |
| Creativity and Innovativeness | 20 points |
| User-Friendliness and Technical Excellence | 20 points |
| Impact How it achieved its PR objectives and engaged the target publics |
30 points |
| TOTAL | 100 points |
EXHIBITS & SPECIAL EVENTS
| Content Relevance, messaging, information sufficiency, suitability to target publics and excellence of writing and editing |
30 points |
| Concept, design and creative execution | 20 points |
| Interactive engagement | 20 points |
| Impact How it achieved its PR objectives and engaged the target publics |
30 points |
| TOTAL | 100 points |
Special Categories
Submissions are considered according to the achievements demonstrated by the nominee for the year under evaluation.
PUBLIC RELATIONS PROFESSIONAL OF THE YEAR
- Integrity (35%)
- Garnered a reputation of leadership among their industry and academic peers?
- Achieve the respect and admiration of friends and competitors, as the ‘go to’ person for the PR requirements?
- Challenged the PR industry to greater achievement?
- Is the nominee active in PRSP activities?
- Competence (35%)
- What are the nominee’s recent outstanding achievements in public relations?
- How was the four pillars of PR planning process incorporated in the programs implemented during the year?
- Each submission must include qualitative and quantitative data to support claims of success.
- Did the campaign achieve its objectives and goals?
- What impact did the campaign have on future utilization of the products and services of their business?
- How did stakeholders receive the campaign?
- Leadership (30%)
- How well did the nominee lead the company in achieving his banner programs?
- Illustrate how the program/s were supported internally and recognized externally.
- What are the nominee’s contribution to the advancement of the PR practice?
- What are the significant seminars and workshops that the nominee has attended for his/her continued development?
PUBLIC RELATIONS TEAM OF THE YEAR
- Integrity (35%)
- Has the team garnered a reputation of leadership among their industry and academic peers?
- Has the team achieve the respect and admiration of friends and competitors, as the ‘go to’ person for the PR requirements?
- Illustrate how the team achieved best practices in the planning, management and execution of their PR programs?
- How involved is the team in PRSP activities?
- Competence (35%)
- How was the four pillars of PR planning process incorporated in the programs implemented during the year?
- Each submission must include qualitative and quantitative data to support claims of success.
- Did the campaign achieve its objectives and goals?
- What impact did the campaign have on future utilization of the products and services of their business?
- How did consumers receive the campaign?
- Leadership (30%)
- How well did the nominated team lead the company in achieving their banner programs?
- Illustrate how the programs were supported internally and recognized externally.
Screening and Judging
Programs and Tools
Carefully selected qualified Public Relations and Communications Professionals shall comprise this year’s screeners. They will evaluate and select the entries to be endorsed to the Board of Jurors for final judging. The Committee may re-classify entries as it deems fit.
The Board of Jurors, divided into groups, will review and rate the entries. The winners in each award category are chosen by the Jurors, whose decision is final.
Special Categories
Nominations will be screened by the Anvil Committee for initial shortlist. The Committee will endorse this shortlist to the Ethics Committee for further screening and validation of representations contained in the Entry Form and support documents. The Ethics Committee will then endorse its list to the Special Awards Jury who will do the final rating of the nominees to determine one winner for each Special Category.
